About WIP: technology that works for the business

What is WIP?

WIP is a technology engineering company specializing in software, infrastructure, performance and reliability. It works with independent creators, startups, small and midsize businesses and larger organizations, through specialized projects and ongoing contracts.

The core promise is simple: technology that works for the business, not just code that works on the developer’s computer. That’s why the work doesn’t stop when the system compiles or when the deploy finishes. Testing, security, databases, observability, recovery and maintenance are part of the service, from the first deploy to operating at scale.

For non-technical readers, WIP puts it this way: you have an idea, a system or a technology problem; we find the way forward, handle the complexity and deliver a solution that works. For technical teams, more directly: we design, modernize and operate software and infrastructure to improve reliability, performance, security and cost efficiency.

What is WIP’s mission?

WIP’s mission is to simplify technological complexity and help people and companies build, run and evolve software securely, efficiently and predictably.

Simplifying doesn’t mean hiding. It means explaining every decision in plain language, covering what is being done, what it costs and what the risks are, so the people who make decisions can make good ones.

What is WIP’s vision?

WIP’s vision is to be a benchmark in applied technology engineering, recognized for turning troubled systems into reliable business assets.

What are WIP’s values?

• Pragmatism: the solution has to solve a real problem.
• Transparency: the client understands what is being done, what it costs and what the risks are.
• Efficiency: avoid unnecessary complexity and spending.
• Reliability: design, test, monitor and document.
• Independence: recommend the right technology, not the one that earns us the most.
• Continuous evolution: improve systems without modernizing just to follow trends.

What does vendor independence mean?

It means WIP doesn’t push a particular stack or provider. The recommendation might be a simple VPS, Cloudflare, AWS, Google Cloud, Azure or a hybrid architecture, depending on what each system actually needs.

In practice, independence shows up in three rules:

• Every recommendation comes with the reasoning, the estimated cost and the alternatives considered.
• Infrastructure, licenses and third-party services are listed separately from WIP’s fees.
• WIP recommends keeping the domain, cloud accounts and repository in the client’s name, so the client can stay with WIP, take over operations or switch providers.

Where does the name WIP come from?

WIP stands for Work in Progress. The name acknowledges a truth about software: it is never finished for good. It is put into production, operated, measured and continuously improved.

The brand’s tagline, From Code to Production, sums up the journey WIP covers: from code to production, and from production to evolution.

What does the WIP symbol mean?

The WIP symbol is the letter P drawn as a loading ring that hasn’t closed yet.

• An open P means “in progress.” It is the brand’s default state and appears almost everywhere.
• A closed P means “in production.” It is reserved for moments of delivery, such as a system going live.

The same symbol works as a logo, an icon, a loading indicator and a progress indicator, always with the same meaning: work under way until it becomes something that runs in production.

Who founded WIP?

WIP was founded by Hermes Alves, who has 24 years of experience in software engineering and infrastructure.

PENDING: Hermes Alves’s public professional profiles (for example, LinkedIn or GitHub), if Hermes wants to publish them.