WIP team
Jonathas Rangel: software engineering, product and AdTech
Jonathas Rangel has worked in technology since 2000, combines software engineering and infrastructure with product management and has 16 years of experience in digital advertising, AdTech and ad servers.
16 years of experience in digital advertising
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What is Jonathas's experience?
Jonathas started in 2000 with web development and digital solution architecture for e-commerce and management systems. The work included taking part in the design and delivery of complex projects, such as a proprietary ERP and real estate platforms integrated with digital advertising ecosystems.
For more than a decade, Jonathas worked at a large regional news portal, joining as a junior programmer and rising to IT manager. There, Jonathas led the modernization of editorial processes and classifieds platforms, the virtualization of legacy systems and the migration of the infrastructure to the cloud, with microservices.
Today Jonathas works as a Product Owner in digital advertising: prioritizing the backlog, measuring impact with data, validating hypotheses through testing and being accountable for the stability, efficiency and scale of ad integrations.
What is Jonathas an expert in?
- Software engineering and web solution architecture
- AdTech, ad servers and digital advertising integrations
- Data-driven product management
- Cloud infrastructure and microservices
- Modernization and virtualization of legacy systems
- Media, classifieds and e-commerce platforms
What is Jonathas's education?
- Bachelor's degree in Information Systems, Centro Universitário do Rio Grande do Norte (UNI-RN)
Which WIP services draw most on this experience?
The WIP services most connected to Jonathas's experience:
Software modernization
WIP Modernize
The system still keeps the business running, but it's outdated and fragile, and every change is expensive.
quoted after assessment
Performance and costs
WIP Optimize
The system works, but it slows down when it matters most or costs more than it should.
quoted after assessment
Preparing for growth
WIP Scale
A campaign, a big client, or a launch is coming, and you don't know if your system can handle it.
quoted after assessment
Who else is on the WIP team?
Start with a diagnosis
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