---
title: "Jonathas Rangel: software engineering and AdTech | WIP"
description: "Jonathas Rangel, WIP consultant: software engineering and infrastructure, product management and 16 years of experience in digital advertising."
url: https://workinprogress.company/team/jonathas-rangel
updated: 2026-10-27
lang: en
---

WIP team

# Jonathas Rangel: software engineering, product and AdTech

Jonathas Rangel has worked in technology since 2000, combines software engineering and infrastructure with product management and has 16 years of experience in digital advertising, AdTech and ad servers.

**16 years** of experience in digital advertising

Updated on October 27, 2026

 ![Portrait of Jonathas Rangel](https://workinprogress.company/_astro/jonathas-rangel.CBMuGzqK_Z1nqytz.png)

## What is Jonathas's experience?

Jonathas started in 2000 with web development and digital solution architecture for e-commerce and management systems. The work included taking part in the design and delivery of complex projects, such as a proprietary ERP and real estate platforms integrated with digital advertising ecosystems.

For more than a decade, Jonathas worked at a large regional news portal, joining as a junior programmer and rising to IT manager. There, Jonathas led the modernization of editorial processes and classifieds platforms, the virtualization of legacy systems and the migration of the infrastructure to the cloud, with microservices.

Today Jonathas works as a Product Owner in digital advertising: prioritizing the backlog, measuring impact with data, validating hypotheses through testing and being accountable for the stability, efficiency and scale of ad integrations.

## What is Jonathas an expert in?

- Software engineering and web solution architecture
- AdTech, ad servers and digital advertising integrations
- Data-driven product management
- Cloud infrastructure and microservices
- Modernization and virtualization of legacy systems
- Media, classifieds and e-commerce platforms

## What is Jonathas's education?

- **Bachelor's degree in Information Systems**, Centro Universitário do Rio Grande do Norte (UNI-RN)

## Which WIP services draw most on this experience?

The WIP services most connected to Jonathas's experience:

Software modernization

### [WIP Modernize](https://workinprogress.company/services/software-modernization)

The system still keeps the business running, but it's outdated and fragile, and every change is expensive.

quoted after assessment

Performance and costs

### [WIP Optimize](https://workinprogress.company/services/performance-and-costs)

The system works, but it slows down when it matters most or costs more than it should.

quoted after assessment

Preparing for growth

### [WIP Scale](https://workinprogress.company/services/scale-readiness)

A campaign, a big client, or a launch is coming, and you don't know if your system can handle it.

quoted after assessment

## Who else is on the WIP team?

-   [![](https://workinprogress.company/_astro/hermes-alves.CeI2XkeB_KHbp2.png)Hermes Alves 24 years · Software engineering, AI and GovTech](https://workinprogress.company/team/hermes-alves)
-   [![](https://workinprogress.company/_astro/jorge-fonseca.inFz23fN_Z2kC3MA.png)Jorge Fonseca 40 years · IT and AI solutions architecture](https://workinprogress.company/team/jorge-fonseca)
-   [![](https://workinprogress.company/_astro/rodrigo-lopes.C-ZYXXHB_ZcGAf6.png)Rodrigo Lopes 23 years · Critical infrastructure for IT and data centers](https://workinprogress.company/team/rodrigo-lopes)
-   [![](https://workinprogress.company/_astro/samuel-alencar.xKphWqss_Z1KAUiA.png)Samuel Alencar 12 years · Software architecture, cloud and DevOps](https://workinprogress.company/team/samuel-alencar)

[See the full team](https://workinprogress.company/team)

## Start with a diagnosis

Before investing in changes, understand the risks, bottlenecks and waste in your system. WIP Check delivers an executive report and a prioritized action plan.

[Request a technical diagnosis](https://workinprogress.company/diagnosis)